Final Customer Buying from the Product Producer

Maintain Steps: Maintain steps include all activities required to keep the product in working order. These steps include the costs the customer incurs to diagnose and correct product problems.

A. Knowledge: Add knowledge

1. Relative benefits – Help customers understand the unique benefits of your product

Warnings and advice

No. SIC Year Note
1 0 1987 Companies tend to guarantee products that disappear long before a lifetime has passed.
2 0 1989 Companies are increasingly building good will with customers through guarantees.

<<Return to Maintain Steps