Final Customer Buying from the Product Producer

Maintain Steps: Maintain steps include all activities required to keep the product in working order. These steps include the costs the customer incurs to diagnose and correct product problems.

Knowledge: Add knowledge

Relative benefits – Help customers understand the unique benefits of your product


Deliver brand message to customers

No. SIC Year Note
1 2060 1992 Speed is increasingly important in testing a product to see if it will sell. Some alternatives to the traditional 12- to 18-month marketing tests: Pre-testing – give a few consumers samples along with ads to gauge probable response.
2 3140 2000 Under Timberland Co's new rating system, a shoe must endure five miles of river before it can be rated waterproof. This system will apply to all new Timberland footwear, outerwear, and apparel.
3 3674 2004 Microsoft rolled out its long-awaited Windows XP service pack 2, or SP2, fixing a weakness in Windows XP that lets viruses into computers. AMD's flagship Athlon 64 chip is the only PC processor today that's able to utilize the software fix, due to its enhanced virus protection, or EVP. AMD has a tremendous amount of marketing promotions planned based on this advantage.
4 3861 1992 New cardboard cameras are the "perfect second camera" for those who don't want to risk ruining their expensive models at the beach or on the slopes.

<< Return to Maintain Steps