Final Customer Purchasing from the Product Producer

Maintain Steps: Maintain steps include all activities required to keep the product in working order. These steps include the costs the customer incurs to diagnose and correct product problems.

Resources: Reduce resources required for the use of the product

2. Time – Reduce the time the customer must spend with the product

d. Help customers obtain and use related products

Offer products that could be purchased with the main product, saving purchase time

No. SIC Year Note
1 0 1998 When General Electric Chairman Jack Welch foresaw that the profitability of aircraft engines and appliances was falling, he moved the company into a new profit zone – the financing, servicing , and maintenance of those products.
2 5999 2004 For a satellite laptop PC that sells for just under $1,000 Toshiba Corp. charges $199 for a three year plan that also covers such accidental damage as dropping the laptop or spilling a liquid on the keyboard.
3 7372 2002 EMC Corp.'s latest software suite is designed to help customers run storage networks efficiently.
4 7997 2001 With the evolution of upscale gyms, responsiveness to the customer has become increasingly more important. They are also integrating several additional sources of revenue to the standard membership fees, such as food sales, personal trainers, clothing retail, etc… These added services can make up as much as 47% of a club's revenue.

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