Final Customer Purchasing from the Product Producer

Maintain Steps: Maintain steps include all activities required to keep the product in working order. These steps include the costs the customer incurs to diagnose and correct product problems.

Experience: Enhance the experience the customer has with the product

3. Increase the customer's sense of security with the product

b. The product works

Obtain third-party quality rating

No. SIC Year Note
1 3448 1997 End-users of Butler's building systems want better surface appearance, flatness, and coating quality. Most international customers and a growing number of domestic customers are seeking ISO 9000-certified suppliers.
2 4512 1993 SouthWest stripped many of its amenities for lower fares, but still tops all other major airlines in on-time performance.

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