Final Customer Purchasing from the Product Producer

Maintain Steps: Maintain steps include all activities required to keep the product in working order. These steps include the costs the customer incurs to diagnose and correct product problems.

Experience: Enhance the experience the customer has with the product

3. Increase the customer's sense of security with the product

b. The product works

Build in fail-safe components

No. SIC Year Note
1 3571 2002 Neoware's main clients include retailers like Hollywood Entertainment, Wal-Mart Stores and Circuit City, and also call centers nation wide. The thin clients reduce software piracy since only the administrator has access to software from the server. Security is also tighter since the administrator can limit users access to the web and their ability to down load files containing viruses.
2 3571 2003 Hewlett-Packard's d530 model is aimed at large corporate users. Prices will start at $749. The d530 features more memory and disk space than most PCs. HP has also beefed up security and high-performance components.
3 3576 2004 Cisco's first push in its smarter-is-better crusade lies in pervasive network security. Instead of firewalls and virus checkers, the company pitches a network that monitors individual data packets, shuts off rogue computers and isolates questionable users.
4 3674 1986 Integrated has invented new "smart power chip" which will store enough power when a computer is automatically shut down to save the contents of the computer's memory.
5 4513 2000 Airborne started having problems in 1997 as e-mail became popular (cutting overnight shipments down) and rivals began targeting Airborne's weaknesses. The U.S. Postal Service hurt FedEx and UPS by adding delivery confirmation for its Priority Mail service.
6 4813 1991 Kroger Co picked Sprint for its voice traffic because the carrier's all-digital network could easily handle data if the regular data lines failed.
7 4900 1987 Argonne Nat'l Lab has new reactor that burns fuel with a built-in safety valve to prevent a runaway reaction.

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