Final Customer Purchasing from the Product Producer

Maintain Steps: Maintain steps include all activities required to keep the product in working order. These steps include the costs the customer incurs to diagnose and correct product problems.

B.
Resources: Reduce resources required for the use of the product

3. Effort – Reduce the physical constraints on the customer

b.
Health – Reduce the toll the product takes on the customer's health

No.	SIC	Year	Note
1	2000	2001	Every morning for 8 weeks last spring, local nurses in Botswana have been making Coca-Cola powder drinks that are fortified with vitamins and minerals chronically lacking in the diets of people in developing countries. The ritual, a clinical test, was a research-and-development effort aimed at creating a drink that could help combat afflictions common to the poorest parts of the world.
2	2522	2004	When ergonomics took off in the mid-1990's, Humanscale developed a keyboard tray with no knobs. By 1996, this product beat out larger rivals to get a market-leading 40% share of the $120 million business.
3	2800	2004	Boston Scientific said its new Taxus drug-coated stent is proving a strong competitor to Johnson & Johnson's Cypher. The stents are the first of the new generation of devices coated with drugs aimed at preventing the arteries from closing again. Boston Scientific is beginning a trial to monitor any possible side-effects such as blood clots.
4	3021	2004	The new Adidas shoe, called the Adidas 1, contains a microprocessor placed under the arch of the foot to measure the compression of a runner's stride.
5	3845	1991	Althin's machine has rounded surfaces to make it easy to clean.

<<Return to Maintain Steps