Final Customer Purchasing from the Product Producer
Maintain Steps: Maintain steps include all activities required to keep the product in working order. These steps include the costs the customer incurs to diagnose and correct product problems.
Experience: Enhance the experience the customer has with the product
2. Associate the company or the product with an image to increase customer pleasure in using the product
Warnings and advice
|SouthWest stripped many of its amenities for lower fares, but still tops all other major airlines in baggage handling.
|Corporate Executive's programs are based on the best business and management practices gleaned from its research. It has more than 1,700 members. For an annual fee, they get research studies, seminars, education and training strategies, and other services. An annual subscription costs $30,000, much cheaper than traditional consultants. "Because of its relationship with large companies, it understands where the economy is going." An example is the company's Sales Executive Council offering, which gives clients research on the productivity of their sales teams. It launched three new programs last year, two of them on human resource issues and one on supply chain management.
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