Final Customer Purchasing from the Product Producer

Maintain Steps: Maintain steps include all activities required to keep the product in working order. These steps include the costs the customer incurs to diagnose and correct product problems.

Experience: Enhance the experience the customer has with the product

2. Associate the company or the product with an image to incrase customer lesure in using the product

Project an image of the or capabilities of the firm

No. SIC Year Note
1 3576 2000 Cisco doesn't always provide the best technology, but it rarely lets a customer down. Cisco uses acquisitions to fill gaps in its technology and relies on its huge base of router customers to improve market share in LAN switches and other products.
2 3711 1988 BMW introduced a new car w/ 12 cylinders, an electronic throttle, an engine that needs no tune-ups, a built-in cellular phone, & backseat headrests that rise when you buckle up.

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