Final Customer Purchasing from the Product Producer
Maintain Steps: Maintain steps include all activities required to keep the product in working order. These steps include the costs the customer incurs to diagnose and correct product problems.
Experience: Enhance the experience the customer has with the product
2. Associate the company or the product with an image to increase customer pleasure in using the product
Project an image of the values of the firm
|1||0||1988||West Germany does so well because it puts huge emphasis on quality and service. German business has long received high marks on quality, prompt delivery, & service after the sale.|
|2||3951||1991||Less than 2% of Cross pens and pencils are ever returned for repair.|
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