Final Customer Purchasing from the Product Producer

Maintain Steps: Maintain steps include all activities required to keep the product in working order. These steps include the costs the customer incurs to diagnose and correct product problems.

Experience: Enhance the experience the customer has with the product

3. Increase the customer's sense of security with the product

d. Your investment is safe

Provide warranty for a period of time

No. SIC Year Note
1 1531 Kaufman and Broad (which offers a 10-year warranty on its homes) generally targets first-time buyers but has begun aiming for move-up and empty-nest buyers with upscale amenities and designs flexible enough to accommodate lifestyle changes.
2 3571 1992 New Apples come with service. agreement–technicians to be sent to homes to fix machines.
3 3571 1990 Dell will add another year of on-site service to the standard one-year warranty on its 286 model for $179.
4 3571 2004 Desktop PCs are all built from the same components; companies rely on service and support to distinguish themselves in a highly competitive field. Most companies offer extended warranties and consumers value premium software support to optimize their usage.
5 3699 2002 Sony advises customers to register in order to get a full year of support. Without registering, the customer still receives 90 days of support.
6 3711 1988 Carmakers are expanding their mechanical warranties. GM and Ford charge $100 per visit after one year or 12,000 miles. Chrysler charges $100 for engine and transmission work per visit after one year or 12,000 miles.
7 3711 1988 Once you pay for a covered repair with Ford dealers, it's guaranteed with free parts & free labor for life.
8 3711 1991 Some of Mercedes' used cars will be sold with two-year warranties backed by Mercedes. BMW is launching a similar effort.
9 3711 2003 With low prices and long warranties, Korea's Hyundai has won over small-car buyers and is now trying to go up the product scale.
10 3711 2003 Sales had cratered because of poor quality and dealers were demoralized, but Hyundai vehicles were beginning to improve. Their marketing solution: an unheard-of ten-year, 100,000-mile warranty, on every vehicle.
11 3711 2003 BMW experienced technological malfunctions with the 7 Series and M3s causing many customer complaints. In response, the company now offers a four-year warranty, maintenance and service, in the price of the car.
12 3800 1990 The Automatic Hearing Aid has a lifetime warranty on its power cell and charging unit.
13 4513 1993 If a package can't be located in 30 minutes, deliveries are completed for free.
14 4813 1992 One upstart, Teleport says it often charges more than the regional telephone companies by promising better service and lower error rates in transmission. It serves private communications networks that link corporate offices.
15 8999 1990 BBBK gives customers service guarantees. They don't have to pay fees for initial clean out and monthly service until they agree that BBBK's swat team has completely destroyed the bugs.

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