Final Customer Purchasing from the Product Producer

Maintain Steps: Maintain steps include all activities required to keep the product in working order. These steps include the costs the customer incurs to diagnose and correct product problems.

Experience: Enhance the experience the customer has with the product

3. Increase the customer's sense of security with the product

d. Your investment is safe

Maintain close personal ties to customer

No. SIC Year Note
1 3500 1989 Cincinnati Milacron's Korean sales have quintupled since 1982. It has installed 18 Korean nationals in Seoul to market equipment and match Japanese levels of service.
2 3571 2001 Consumers are more interested in getting good sales advice, training and support after the sale than in saving a buck or two on the cheapest PC, Gateway says. Plus, customers can return to Gateway stores if they need training, peripherals or repairs. "We're in the neighborhood. We aren't going to leave you after the sale."
3 7336 1999 Colorscope color image preparation firm's president and a Colorscope engineer visit each customer once a year, going through everything the firm knows and finding out if it can help the client improve anything the client is doing.
4 8011 2001 Some doctors, aware that patients prefer to spend more time with their doctors, are extending their office visits to please their patients. In addition, doctors are taking more time to explain their medical decisions because of the growing number of treatments available, the overall growth in the number of managed-care plans and the increased number of patients who want to discuss their treatments.
5 8059 2001 Sunrise doesn't just enroll more people in its assisted-living homes, it also charges them more. Sunrise makes the business pay by charging hefty premiums for care beyond assisted living's basics, which are help with dressing, bathing and getting around.

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