Final Customer Purchasing from the Product Producer

Maintain Steps: Maintain steps include all activities required to keep the product in working order. These steps include the costs the customer incurs to diagnose and correct product problems.

Experience: Enhance the experience the customer has with the product

3. Increase the customer's sense of security with the product

d. Your investment is safe

Adopt common performance standard

No. SIC Year Note
1 3571 1990 Digital will change the proprietary operating system at the heart of its VAX computer line so programs compatible with the Unix operating system can be run. Digital has always emphasized service, support and a large sales force.
2 3571 1989 In late 1989, Compaq introduced its first server, the SystemPro, which was designed to run five network operating systems-SC0 UNIX, OS/2, Vines, NetWare, and Dos-and many application programs. Like the SystemPro most servers could handle many operating systems and application programs.
3 3571 2004 Mainframe computers, replaced by the midrange servers of Sun Microsystems and Compaq, are once again gaining popularity after being dismissed as boring and overpriced in the 1990's. IBM set out to address common complaints. IBM's systems were opened up, allowing the use of other products, running Linux, and supporting Java and advanced encryption.
4 3674 2001 Compaq has announced its plans to cut its production of high-speed computer chips in favor of Intel's microprocessors. This decision reflects Compaq's shift from hardware to services/software.

<<Return to Maintain Steps