Final Customer Purchasing from the Product Producer
Maintain Steps: Maintain steps include all activities required to keep the product in working order. These steps include the costs the customer incurs to diagnose and correct product problems.
Experience: Enhance the experience the customer has with the product
3. Increase the customer's sense of security with the product
Your investment is safe
|Kaufman and Broad (which offers a 10-year warranty on its homes) generally targets first-time buyers but has begun aiming for move-up and empty-nest buyers with upscale amenities and designs flexible enough to accommodate lifestyle changes.
|Mainframe computers, replaced by the midrange servers of Sun Microsystems and Compaq, are once again gaining popularity after being dismissed as boring and overpriced in the 1990's. IBM set out to address common complaints. IBM's systems were opened up, allowing the use of other products, running Linux, and supporting Java and advanced encryption.
|Sony advises customers to register in order to get a full year of support. Without registering, the customer still receives 90 days of support.
|CompUSA charges $17.99 for a two-year replacement policy on a $59.99 Netgear Inc. wireless router for home net works, even though Netgear's warranty will repair or replace it free for three years.
|Some doctors, aware that patients prefer to spend more time with their doctors, are extending their office visits to please their patients. In addition, doctors are taking more time to explain their medical decisions because of the growing number of treatments available, the overall growth in the number of managed-care plans and the increased number of patients who want to discuss their treatments.
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