Final Customer Purchasing from the Product Producer
Maintain Steps: Maintain steps include all activities required to keep the product in working order. These steps include the costs the customer incurs to diagnose and correct product problems.
Experience: Enhance the experience the customer has with the product
3. Increase the customer's sense of security with the product
e. Your person is safe
Provide better than expected ambiance
|1||4512||2004||The discount airlines are no longer characterized by bad service, further undermining the majors hold on business travelers. These airlines offer friendly service, new planes, assigned seating and improved entertainment options. They have the money to invest in improved services while the major airlines are struggling to stay aloft.|
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