Final Customer Purchasing from the Product Producer

Maintain Steps: Maintain steps include all activities required to keep the product in working order. These steps include the costs the customer incurs to diagnose and correct product problems.

Experience: Enhance the experience the customer has with the product

3. Increase the customer's sense of security with the product

d. Your investment is safe

Provide money-back guarantee

No. SIC Year Note
1 4213 1998 United Parcel Service (UPS) will offer money back guarantees on ground shipments.
2 5731 2004 CompUSA charges $17.99 for a two-year replacement policy on a $59.99 Netgear Inc. wireless router for home net works, even though Netgear's warranty will repair or replace it free for three years.

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