Final Customer Purchasing from the Product Producer

Use Steps: Use steps include all the customer's value added activities or the consumption of the product itself. These steps include all the costs the customer incurs in employing the product in its intended use.

Knowledge: Add knowledge

Process where product is used: Explain how product can or should operate in customer cost system

Warnings and advice

No. SIC Year Note
1 3900 1989 A common characteristic of innovation is the need to educate the potential customer to use the more complicated replacement. The first mechanical pencils came with advertisements that carefully described how to use them.
2 7374 2000 Internet wizards, using equations and databases, are creating systems known as "reputation managers." Increasingly, these digital repositories of confidence will help you decide who to do business with and whose recommendations you ought to accept. They're fixtures at some big Web sites in the guise of ratings or feedback systems. On eBay, buyers and sellers rate each other. These systems are already proving their worth.

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