Final Customer Purchasing from the Product Producer

Use Steps: Use steps include all the customer's value added activities or the consumption of the product itself. These steps include all the costs the customer incurs in employing the product in its intended use.

Knowledge: Add knowledge

Process where product is used: Explain how product can or should operate in customer cost system

B. Acquire

Preparation and presentation of product

No. SIC Year Note
1 2038 1988 ConAgra's Armour dinner tray lids now have a temperature-sensitive strip.
2 3089 2003 Newell Rubbermaid decided to print the instruction sheet for its products requiring assembly onto the product packaging. This saved the paper costs of a separate booklet, simplified the packing process, and reduced the chance that instructions would be misplaced. Rather than take up valuable real estate on the package surface and compete with the product pitch, the instructions actually help sell the product by showing how easy it is to assemble, directly addressing customers' biggest complaint about shelving products.

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