Final Customer Purchasing from the Product Producer

Use Steps: Use steps include all the customer's value added activities or the consumption of the product itself. These steps include all the costs the customer incurs in employing the product in its intended use.

Knowledge: Add knowledge

Process where product is used: Explain how product can or should operate in customer cost system

C. Use

Regular use

No. SIC Year Note
1 2300 1985 Peerless made up a catalog of its umbrellas and hit the streets. Peerless pitched not only products, but went to customers with marketing proposals in hand, giving advice on how the premium umbrellas could be used.
2 3600 1987 Nike has developed a computerized pedometer that measures distance, speed & time, & uses a digitized voice to report the information.
3 3751 2002 There are currently 600 U.S. Harley Owners Group-HOG-chapters which unite Harley motorcycle riders. Harley Davidson operate the HOGs as a form of free advertising.
4 3799 2000 Polaris, a company popular for its snowmobiles, plans on expanding its website to include snowmobile trails, and eventually, snow conditions.

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