Final Customer Purchasing from the Product Producer

Use Steps: Use steps include all the customer's value added activities or the consumption of the product itself. These steps include all the costs the customer incurs in employing the product in its intended use.

Knowledge: Add knowledge

Process where product is used: Explain how product can or should operate in customer cost system

C. Use

Limits or ideal use

No. SIC Year Note
1 2000 2005 Procter & Gamble is unveiling a new version of a popular product without cutting the old one. The new Tide is being advertised as a no-compromise solution to clothes washing. Coldwater Tide offers all the benefits of washing in cold water: no shrinkage, no color bleeding, no damage to clothes, less energy consumption. 90% of the energy needed to wash clothes is used to heat water. P&G claims that families could save $63 a year by converting from warm to cold water for its washes.
2 3872 2000 Today's telescopes are smaller, less expensive and more sophisticated than their predecessors. There are telescopes available for as little as $200, embedded with computer chips that can automatically locate up to 1,400 different objects in the sky.

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