Brainstorming Ideas: Final Customer Purchasing from the Producer of the Product

Final customer buying from a product producer. Final or end-user customers incur four cost steps in connection with the product sold by a producer.

Use Steps: Use steps include all the customer's value added activities or the consumption of the product itself. These steps include all the costs the customer incurs in employing the product in its intended use.

Knowledge: Add knowledge

  1. Process where product is used – Explain how product can or should operate in customer cost system

    1. Warnings and advice

    2. Acquire

    3. USE

      1. Regular use Examples>>

      2. Limits or ideal use Examples>>

      3. Use with other products Examples>>

      4. Sales and service techniques for channel of distribution Examples>>

      5. Information about the purchaser of the product Examples>>

      6. Other Examples>>

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