Final Customer Purchasing from the Product Producer

Use Steps: Use steps include all the customer's value added activities or the consumption of the product itself. These steps include all the costs the customer incurs in employing the product in its intended use.

Knowledge: Add knowledge

Process where product is used: Explain how product can or should operate in customer cost system


No. SIC Year Note
1 2000 2005 Procter & Gamble is unveiling a new version of a popular product without cutting the old one. The new Tide is being advertised as a no-compromise solution to clothes washing. Coldwater Tide offers all the benefits of washing in cold water: no shrinkage, no color bleeding, no damage to clothes, less energy consumption. 90% of the energy needed to wash clothes is used to heat water. P&G claims that families could save $63 a year by converting from warm to cold water for its washes.
2 3751 2002 There are currently 600 U.S. Harley Owners Group-HOG-chapters which unite Harley motorcycle riders. Harley Davidson operate the HOGs as a form of free advertising.
3 3872 2000 Today's telescopes are smaller, less expensive and more sophisticated than their predecessors. There are telescopes available for as little as $200, embedded with computer chips that can automatically locate up to 1,400 different objects in the sky.
4 4512 1987 Programmed into American Airlines Capture software is the customer's (company) travel policy, with everything from preferred airlines to who can fly first-class, so the company can spot transgressions before money is spent.
5 7300 2002 DVDs' next potential market is in music, giving listeners 5.1 surround sound recorded on six tracks. Just as DVD video, DVD audio can contain extras like photos, music videos, and behind-the-scenes documentaries.
6 7999 1989 Ticketmaster developed a computer system which could provide series ticketing and sales reports to entertainment clients.
7 8721 1986 Coopers & Lybrand's new ExperTAX program going out to 96 U.S. offices for internal use. Goal to get senior expertise out to 10,000 clients served mostly by junior auditors. Replaces the old method of questionnaires up to 200 pages long.

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