Final Customer Purchasing from the Product Producer

Use Steps: Use steps include all the customer's value added activities or the consumption of the product itself. These steps include all the costs the customer incurs in employing the product in its intended use.

Resources: Reduce resources required for the use of the product

Money: Reduce the money the customer uses with the product. For more ideas on using pricing, please see the Improve/Pricing section of StrategyStreet.

A. Reduce the level of payment for use of the product

Reduce price for a comparable product

Reduce price of component

No. SIC Year Note
1 6141 2004 The Diners Club Card, a high-end charge card known for its flexible rewards program soon will be able to rack up more points by taking advantage of a greatly expanded merchant network.

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