Final Customer Purchasing from the Product Producer

Use Steps: Use steps include all the customer's value added activities or the consumption of the product itself. These steps include all the costs the customer incurs in employing the product in its intended use.

Resources: Reduce resources required for the use of the product

Money: Reduce the money the customer uses with the product. For more ideas on using pricing, please see the Improve/Pricing section of StrategyStreet.

A. Reduce the level of payment for use of the product

Reduce performance benefits
Reduce both Function and Convenience benefits

Produce inexpensive products and increase customer time to use or acquire the product

No. SIC Year Note
1 7041 2003 The latest twist in the vacation home industry offers access to million-dollar plus resort homes for an up-front membership fee that ranges from $150,000-$475,000 and annual dues from $8,000 to $17,500.

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