Final Customer Purchasing from the Product Producer

Use Steps: Use steps include all the customer's value added activities or the consumption of the product itself. These steps include all the costs the customer incurs in employing the product in its intended use.

Resources: Reduce resources required for the use of the product

Money: Reduce the money the customer uses with the product. For more ideas on using pricing, please see the Improve/Pricing section of StrategyStreet.

B. Reduce the customer's spending on people, purchases or capital costs the customer uses with the product itself

Purchase costs used with the product itself
Reduce need for third party assistance used with the product

Build directions into the product

No. SIC Year Note
1 2700 1986 Computerized roadmap system would replace paper roadmaps. Driver inserts a cassette tape and on a small TV screen it shows the car's location and destination. As the car moves, sensors monitor its speed and direction, constantly updating the display.
2 7291 2005 The US government has convinced software manufacturer Intuit to join their Free File program which offers tax-preparation software free to those who file on line. New versions of QuickBooks have been widely adopted and despite the small margin shaved off by Free File, people continue to buy the TurboTax program and programs adapted for state taxes. Often, the Free File users are younger, with less complicated tax situations, as their circumstances change, new markets could be opened up.
3 8111 1998 In Utah courthouses, anyone with $10 can get legal documents for divorces and landlord-tenant cases from a machine that resembles an ATM. Before the user inserts a credit card, the state's former chief justice appears on the screen to offer some encouraging words about do-it-yourself legal work. The user then answers a long series of preprogrammed questions about his case, and the machine spits out a completed document.

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