Final Customer Purchasing from the Product Producer
Use Steps: Use steps include all the customer's value added activities or the consumption of the product itself. These steps include all the costs the customer incurs in employing the product in its intended use.
Resources: Reduce resources required for the use of the product
Money: Reduce the money the customer uses with the product. For more ideas on using pricing, please see the Improve/Pricing section of StrategyStreet.
B. Reduce the customer's spending on people, purchases or capital costs the customer uses with the product itself
Purchase costs used with the product itself
Reduce need for third party assistance used with the product
Use internet service to gather and centralize information
|1||7200||2005||When Web surfers install Google's toolbar in their Internet Explorer Web browser and click the AutoLink button, Web pages with street addresses suddenly sprout links to Google's map service. Book publishers' ISBN numbers trigger links to Amazon.com. Vehicle ID licenses spawn links to Carfax.com.|
|2||7372||2000||Imagex is a printing company based online. The firm has a digital library of custom printed business materials. This can cut customers printing costs by as much as 10%. Imagex has virtually no competition among Fortune 500 firms.|
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