Final Customer Purchasing from the Product Producer

Use Steps: Use steps include all the customer's value added activities or the consumption of the product itself. These steps include all the costs the customer incurs in employing the product in its intended use.

Resources: Reduce resources required for the use of the product

Money: Reduce the money the customer uses with the product. For more ideas on using pricing, please see the Improve/Pricing section of StrategyStreet.

B. Reduce the customer's spending on people, purchases or capital costs the customer uses with the product itself

Purchase costs used with the product itself
Reduce need for third party assistance used with the product

Use internet service to gather and centralize information

No. SIC Year Note
1 7200 2005 When Web surfers install Google's toolbar in their Internet Explorer Web browser and click the AutoLink button, Web pages with street addresses suddenly sprout links to Google's map service. Book publishers' ISBN numbers trigger links to Vehicle ID licenses spawn links to
2 7372 2000 Imagex is a printing company based online. The firm has a digital library of custom printed business materials. This can cut customers printing costs by as much as 10%. Imagex has virtually no competition among Fortune 500 firms.

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