Final Customer Purchasing from the Product Producer

Use Steps: Use steps include all the customer's value added activities or the consumption of the product itself. These steps include all the costs the customer incurs in employing the product in its intended use.

Resources: Reduce resources required for the use of the product

Money: Reduce the money the customer uses with the product. For more ideas on using pricing, please see the Improve/Pricing section of StrategyStreet.

B. Reduce the customer's spending on people, purchases or capital costs the customer uses with the product itself

Purchase costs used with the product itself
Reduce purchases of items used with the product itself
Reduce need for energy to use product

Enable product to use multiple sources of energy

No. SIC Year Note
1 2821 2005 Westlake Chemical's Lake Charles plant is the first and largest of Westlake's 14 facilities. It's also one of the largest chemical complexes in the country. Westlake has a project in the works at Lake Charles that will let the plant switch from ethane, derived from natural gas, to naphtha, an oil product, depending on which commodity is cheaper.
2 3711 1999 Struggling with slimmer profit margins and overcapacity in the light-truck market, auto makers are rushing to craft new strategies. Ford Motor is banking on sales from hybrids.

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