Final Customer Purchasing from the Product Producer

Use Steps: Use steps include all the customer's value added activities or the consumption of the product itself. These steps include all the costs the customer incurs in employing the product in its intended use.

Resources: Reduce resources required for the use of the product

Money: Reduce the money the customer uses with the product. For more ideas on using pricing, please see the Improve/Pricing section of StrategyStreet.

B. Reduce the customer's spending on people, purchases or capital costs the customer uses with the product itself

Purchase costs used with the product itself
Reduce purchases of items used with the product itself

Use video conferencing

No. SIC Year Note
1 3600 2000 Videoconferencing is becoming popular with a lot of organizations as the Net can't yet handle the amounts of data necessary for online conferencing. It does however, allow slides and documents to link to desktops during audio conferences.
2 4899 2003 Polycom is working on making conferencing products easier to use, and that may help raise the overall adoption rate of conferencing technology. A more dispersed work force suggests a greater need for all kinds of at-a-distance conferencing.

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