Final Customer Purchasing from the Product Producer

Use Steps: Use steps include all the customer's value added activities or the consumption of the product itself. These steps include all the costs the customer incurs in employing the product in its intended use.

Resources: Reduce resources required for the use of the product

Money: Reduce the money the customer uses with the product. For more ideas on using pricing, please see the Improve/Pricing section of StrategyStreet.

B. Reduce the customer's spending on people, purchases or capital costs the customer uses with the product itself

Capital costs

Break large purchase into smaller units

No. SIC Year Note
1 3652 2002 The two biggest labels, Universal Music and Sony Music, last month revealed new plans to sell digital singles and allow CD burning.

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