Final Customer Purchasing from the Product Producer

Use Steps: Use steps include all the customer's value added activities or the consumption of the product itself. These steps include all the costs the customer incurs in employing the product in its intended use.

Resources: Reduce resources required for the use of the product

Money: Reduce the money the customer uses with the product. For more ideas on using pricing, please see the Improve/Pricing section of StrategyStreet.

C. Reduce the customer's spending on other products used with the product

Products customers use with main product

Preparation and maintenance products and services

No. SIC Year Note
1 3572 2004 USB flash drives store up to 2 gigabytes of data. Soon, their capabilities are expected to go beyond storage to storage plus functionality. For instance, features will range from ability to carry MP3 music files to offer individual fingerprint recognition.
2 3577 2002 In offices and homes, bluetooth, a short-range wireless technology, is being touted as a way to eliminate a cable between a PC and a printer. In an industrial setting, connectors on cables used in machinery can be very expensive, sometimes $100 in a clean-room environment for just one cable. One plant can have miles and miles of cable. So bluetooth has huge potential for reducing costs and increasing efficiency.
3 7379 2004 Microsoft purchased web conferencing firm PlaceWare and runs a service called Office Live Meeting; the product was a hit with Microsoft employees, cutting travel and expenses.

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