Final Customer Purchasing from the Product Producer

Use Steps: Use steps include all the customer's value added activities or the consumption of the product itself. These steps include all the costs the customer incurs in employing the product in its intended use.

Resources: Reduce resources required for the use of the product

Money: Reduce the money the customer uses with the product. For more ideas on using pricing, please see the Improve/Pricing section of StrategyStreet.

D. Improve the customer’s profits directly

Build demand for the customer's product

No. SIC Year Note
1 2000 1990 Waldbaum's has the Checkout Channel, a satellite TV project of Act-Media and Turner Broadcasting, displayed on a mounted TV over its checkout counter. As well as TV newscasts, has lot of product advertising.

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