Brainstorming Ideas: Final Customer Purchasing from the Producer of the Product

Final customer buying from a product producer. Final or end-user customers incur four cost steps in connection with the product sold by a producer.

Use Steps: Use steps include all the customer's value added activities or the consumption of the product itself. These steps include all the costs the customer incurs in employing the product in its intended use.

A. Knowledge

Resources: Reduce resources required for the use of the product

  1. Money – Reduce the money the customer uses with the product

    1. Reduce the level of payment for use of the product

    2. Reduce the customer's spending on People, Purchases or Capital costs the customer uses with the product itself

    3. Reduce the customer's spending on other products used with the product


      1. Build demand for the customer's product Examples>>

      2. Pay some of the customer's costs Examples>>

      3. Other Examples>>

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