Final Customer Purchasing from the Product Producer

Use Steps: Use steps include all the customer's value added activities or the consumption of the product itself. These steps include all the costs the customer incurs in employing the product in its intended use.

Resources: Reduce resources required for the use of the product

Time: Reduce the time the customer must spend with the product

A. Reduce steps the customer must use with the product

Warnings and advice

No. SIC Year Note
1 0 2003 To design the best go-to-market system for the ever-changing consumer, the company must ask fundamental questions. One question is: What variables must be considered in selecting or devising the most efficient channel to the market? To address the first question, a key issue is the level of product and service integration. If the product needs technical or other adjustments to fit the customer's requirements (like a tailored suit or remodeled kitchen that must be customized or a car that needs service) then it is suitable for a more captive system.
2 3600 1997 August Dvorak devised a typewriter keyboard so far superior to the old "qwerty" layout that it gave typists 74% more speed and 68% more accuracy on tests. He died disappointed that its devotees did not soon outnumber those who declined to adopt it.

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