Final Customer Purchasing from the Product Producer

Use Steps: Use steps include all the customer's value added activities or the consumption of the product itself. These steps include all the costs the customer incurs in employing the product in its intended use.

Resources: Reduce resources required for the use of the product

Time: Reduce the time the customer must spend with the product

A. Reduce steps the customer must use with the product

Bring products closer to the customer
Place current products closer to current customer's location of purchase or use

Locate closer to current customer location

No. SIC Year Note
1 3600 2000 Gentner was built around equipment to help keep radio and TV talk shows rolling. It developed a product that queued talk-show callers.
2 4512 2005 America West Holdings Corp. will be combining with US Airways Group Inc. Airline deals are difficult because they combine complex routes, large numbers of unionized employees and differing types of costly airplanes in an industry that has been piling up losses for the past four years. The merger of the two companies entails joining America West's hubs in Phoenix and Las Vegas and its extensive Western Operations to US Airways ' East Coast strengths which includes hubs in Philadelphia and North Carolina. Together the companies are a low cost operator with a credible national network.

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