Final Customer Purchasing from the Product Producer

Use Steps: Use steps include all the customer's value added activities or the consumption of the product itself. These steps include all the costs the customer incurs in employing the product in its intended use.

Resources: Reduce resources required for the use of the product

Time: Reduce the time the customer must spend with the product

A. Reduce steps the customer must use with the product

Bring products closer to the customer
Place current products closer to current customer's location of purchase or use

Increase number of channels used to serve current customers

No. SIC Year Note
1 2060 1986 Sweet Victory sells reduced-calorie ice cream, cookies and candy. It owns and operates retail stores, issues franchises for other stores, and distributes its ice cream to supermarkets.
2 6141 2005 Credit-card companies have long pushed to get landlords to accept their cards for rent, and recently they have made it easier for owners and managers to accept cards. Residents tend to use credit cards for one-time payments, such as a deposits, more than for monthly payments for rent.

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