Final Customer Purchasing from the Product Producer

Use Steps: Use steps include all the customer's value added activities or the consumption of the product itself. These steps include all the costs the customer incurs in employing the product in its intended use.

Resources: Reduce resources required for the use of the product

Time: Reduce the time the customer must spend with the product

A. Reduce steps the customer must use with the product

Bring products closer to the customer
Bring current products closer to new customers
Cover a broader geographic market with current products

Add current products where average customer volume is low

No. SIC Year Note
1 3721 1987 New civilian tilt-rotor aircraft known as Eurofar (Europe). Cheaper way for making direct airlinks of up to 600 mi. between European cities. Plane can take off & land from heliports like a helicopter, but can operate at twice the speed & 1/2 the cost.
2 4210 1989 RPS handles packages weighing up to 100 pounds. (UPS has a 70-pound limit.) It can deliver to 75% of the U.S. population.
3 4812 1996 Nynex and Bell Atlantic are merging their cellular units. They're also tying up with Airtouch Communications and US West to create a huge customer base. All this to offer customers ease in using phones outside the regions covered by their providers.
4 4812 2001 Because Globalstar covers the whole world, there will be no roaming problems and it will cover areas where conventional wireless still hasn't arrived.
5 4832 1997 By leveraging its major-market programming to smaller neighboring or satellite markets (e.g., programming from Cincinnati is imported to nearby Lexington), Jacor can provide on-air personalities, management talent, and sports programming for the smaller market.

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