Final Customer Purchasing from the Product Producer

Use Steps: Use steps include all the customer's value added activities or the consumption of the product itself. These steps include all the costs the customer incurs in employing the product in its intended use.

Resources: Reduce resources required for the use of the product

Time: Reduce the time the customer must spend with the product

A. Reduce steps the customer must use with the product

Bring products closer to the customer
Bring current products closer to new customers
Cover a broader geographic market with current products

Serve new customers in a new geographic market

No. SIC Year Note
1 3751 1992 Trek director claims that Schwinn should have expanded into overseas markets. Specialty bikes are global, fast-changing products.
2 4813 2004 The acquisition of AT&T will give Cingular that "scale, scope and spectrum" it needs. By gaining AT&T's radio spectrum licenses, Cingular would fill holes in its network coverage in such U.S. markets at New York, Pittsburgh, and Denver.

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