Final Customer Purchasing from the Product Producer
Use Steps: Use steps include all the customer's value added activities or the consumption of the product itself. These steps include all the costs the customer incurs in employing the product in its intended use.
B.
Resources: Reduce resources required for the use of the product
2.
Time: Reduce the time the customer must spend with the product
A. Reduce steps the customer must use with the product
Bring products closer to the customer
Bring current products closer to new customers
Cover a broader geographic market with current products
Serve new customers in a new geographic market
| No. | SIC | Year | Note |
| 1 | 3751 | 1992 | Trek director claims that Schwinn should have expanded into overseas markets. Specialty bikes are global, fast-changing products. |
| 2 | 4813 | 2004 | The acquisition of AT&T will give Cingular that "scale, scope and spectrum" it needs. By gaining AT&T's radio spectrum licenses, Cingular would fill holes in its network coverage in such U.S. markets at New York, Pittsburgh, and Denver. |
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