Final Customer Purchasing from the Product Producer

Use Steps: Use steps include all the customer's value added activities or the consumption of the product itself. These steps include all the costs the customer incurs in employing the product in its intended use.

Resources: Reduce resources required for the use of the product

Time: Reduce the time the customer must spend with the product

A. Reduce steps the customer must use with the product

Bring products closer to the customer
Bring current products closer to new customers

Serve new customers with a new channel of distribution

No. SIC Year Note
1 4522 2001 NetJets began selling as little as one sixteenth of their jets to multiple customers fifteen years ago. Under the program NetJets increased availability and affordability to a wider range of travelers. However, the company faces competition, not only from other private jet companies, but also from commercial airlines breaking into the industry such as United Airlines.

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