Final Customer Purchasing from the Product Producer

Use Steps: Use steps include all the customer's value added activities or the consumption of the product itself. These steps include all the costs the customer incurs in employing the product in its intended use.

Resources: Reduce resources required for the use of the product

Time: Reduce the time the customer must spend with the product

A. Reduce steps the customer must use with the product

Reduce customer steps in the product process
Complete some of customer's steps with the product
Preparation steps

Enable product to use alternative operating platforms

No. SIC Year Note
1 2000 1989 Campbell is testing Fresh Kitchens refrigerated soups, entrees, and desserts. It's delivering them directly to stores every 3 days. Also pushing into microwave items w/ Souper-Combo frozen soups and sandwiches.
2 3571 1999 Sun acquired Star Division. The Star Division deal gives Sun a suite of products similar to Microsoft Office, but able to run on a number of different operating systems. What makes Star really flexible is that it can be written onto and operate directly over the Web, similar to the way telephone services work. Rather than load software for services such as call waiting or call forwarding into the telephone headset, those programs reside in equipment in more central locations. This frees the in-home devices from the continual need to upgrade, which computer users face.
3 7311 2004 Google focuses on making AdWords easy to use. An advertiser can link his site to an ad in minutes. Ads also appear on websites with which Google has revenue-sharing agreements, such as,, and

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