Final Customer Purchasing from the Product Producer

Use Steps: Use steps include all the customer's value added activities or the consumption of the product itself. These steps include all the costs the customer incurs in employing the product in its intended use.

Resources: Reduce resources required for the use of the product

Time: Reduce the time the customer must spend with the product

A. Reduce steps the customer must use with the product

Reduce customer steps in the product process
Complete some of customer's steps with the product


No. SIC Year Note
1 3600 2004 Kodak's EasyShare digital camera line, priced between $129 and $499 was started in 2001. The easy-use cameras, designed for amateurs, come with a docking station that enables images to be transferred to a computer at the touch of a button. They can also be hooked to printers that deliver prints in 90 seconds.
2 7374 2000 One of the most sophisticated examples of a reputation manager is Epionions. Its site is where people can read and write reviews about all kinds of products and services. As you read the write-ups, you tell the site which ones are helpful and which fellow members you trust. When you come back for more reviews, Epionions prioritizes them based on who has earned a good reputation with you. Next up for the company is factoring in group affiliations, such as membership in the Sierra Club, so that new members can latch onto like-minded people. The secret is a reputation system that treats a link to a site as a "vote for its site."

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