Final Customer Purchasing from the Product Producer

Use Steps: Use steps include all the customer's value added activities or the consumption of the product itself. These steps include all the costs the customer incurs in employing the product in its intended use.

Resources: Reduce resources required for the use of the product

Time: Reduce the time the customer must spend with the product

A. Reduce steps the customer must use with the product

Reduce customer steps in the product process

Reduce customer choices

No. SIC Year Note
1 5999 2000 and are two of the Web's best-known shopping search engines, and both can save the customer some money. They compare prices at different online stores instantaneously, with mySimon checking the price at more than 2,000 stores and DealTime checking up to 7,000 stores.
2 6324 2003 Coventry mainly appeals to employers with 50-200 workers who all work in the same geographic area. The company is more willing to tailor packages to its clients' needs.
3 6331 1993 USAA (auto insurance) retains 98% of its customers yearly, even though specializes in constantly-moving military officers. It deals almost exclusively by phone & mail & operates a database that allows clients to travel anywhere w/out switching agents.
4 7011 2003 Some experts say packaged hotel room deals will be more popular with convention goers once the economy improves and there are fewer discounts.
5 7372 1999 Microsoft's Money 2000 helps you deal with money in the stock market by letting you play out different events. You can choose from a pull down menu of unforeseen events like losing your job.

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