Final Customer Purchasing from the Product Producer

Use Steps: Use steps include all the customer's value added activities or the consumption of the product itself. These steps include all the costs the customer incurs in employing the product in its intended use.

Resources: Reduce resources required for the use of the product

Time: Reduce the time the customer must spend with the product

A. Reduce steps the customer must use with the product

Reduce customer steps in the product process
Modify product to reduce maintenance


No. SIC Year Note
1 2033 1988 Coca-Cola is planning an introduction of "Squeeze Fresh" frozen concentrate in a special bottle. This would allow customers to squeeze out 1 serving at a time yet the product could be refrigerated for five weeks.
2 2676 1996 In the early 1990s, Drypers put space for labels on diaper packages so parents could mark them with their babies names for the day care market. Then it came out with a "perfume-free" diaper.
3 2800 2005 Bette Nesmith, a frustrated secretary mixed up a paint color that matched her office stationery to correct typos. Liquid Paper was born, and went on to become multimillion-dollar business.
4 3700 1987 SuperBuses consume 13% less fuel & require 40% less upkeep than conventional buses. But they ride very smoothly. The passenger compartment is customized.
5 5812 2001 Market research showed that people wanted a fry that was crispy and would remain hot. Burger King seized on the idea that crunchiness would distinguish its fry from McDonald's popular version. Burger King decided to abandon the uncoated fry both it and McDonald's traditionally used. Once cooked, those fries have about a seven-minute shelf-life in the french-fry holding bin. A coated fry, in contrast, could be held for more than 10 minutes. Dipped in batter made up largely of potato starch, it can retain heat longer and survive a drive home still warm and crunchy.
6 7372 2002 Linux is an open-source operating system, meaning its code is available free to anyone so that it’s easier to upgrade and improve the system.

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