Final Customer Purchasing from the Product Producer

Use Steps: Use steps include all the customer's value added activities or the consumption of the product itself. These steps include all the costs the customer incurs in employing the product in its intended use.

Resources: Reduce resources required for the use of the product

Time: Reduce the time the customer must spend with the product

B. Improve wait times in the process

Reduce wait times in the process
Speed the process
Exploit different time urgencies in process and customers

Remove benefits not required by time sensitive customer

No. SIC Year Note
1 3633 2004 At Whirlpool, a cross company team studied the changing demographics of the American household and came up with a radically new concept.–make a small dishwasher as convenient to use as a microwave oven. The result was the Briva, an in-sink dishwasher that can wash and dry a small load of dishes in five minutes.

<< Return to Use Steps