Final Customer Purchasing from the Product Producer

Use Steps: Use steps include all the customer's value added activities or the consumption of the product itself. These steps include all the costs the customer incurs in employing the product in its intended use.

Resources: Reduce resources required for the use of the product

Time: Reduce the time the customer must spend with the product

B. Improve wait times in the process

Reduce wait times in the process
Speed the process
Exploit different time urgencies in process and customers


No. SIC Year Note
1 2711 2004 In order to combat steep circulation declines, Europe's broadsheet newspapers have tried different tactics. The latest solution is introducing smaller tabloid formats. When the Times of London did this, the circulation increased nearly 10% from the previous year. 40% of these readers are in the 25-45 year-old demographic, compared with 34% of the traditional broadsheet. Consumers prefer the handier format for commuting. In Germany, publishers have tested tabloid versions that differ from their flagship, with shortened articles and features on entertainment and gadgets to attract younger readers. The Times has rearranged its front page to feature only one big story and fewer headlines. Broadsheets which have not evolved have felt competition from smaller competitors.
2 3576 2004 Cisco systems will announce its faster router for directing computer traffic across the Internet. The so-called HFR router is the classic Porsche of the networking equipment aimed at the world's biggest telecommunications carriers.
3 5812 2004 Sandwich chain Cosi Inc. of Deerfield Ill., has installed large menu boards on the walls of its restaurants so customers won't have to take time at the head of the line deciding what to order.
4 5812 2004 Wendy's International Inc. is touting its new double-sided grill that cuts the cooking time of a four-ounce hamburger patty to 85 seconds from more than five minutes.
5 7372 2003 Autodesk Inc., the top maker of CAD software, looks to change the amount of time waiting for computer aided design programs to open electronic drawings. It says the latest release of its core product, AutoCAD, offers faster speed and better performance.

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