Final Customer Purchasing from the Product Producer

Use Steps: Use steps include all the customer's value added activities or the consumption of the product itself. These steps include all the costs the customer incurs in employing the product in its intended use.

Resources: Reduce resources required for the use of the product

Time: Reduce the time the customer must spend with the product

B. Improve wait times in the process

Make wait time more productive

No. Year SIC Note
1 4500 1987 Private desk space, secretarial help, photocopiers, fax machines, and other business basics are available through service centers at a growing number of airports nationwide. Some of these centers even rent conference rooms for airport meetings.
2 4512 2003 United Airlines is expected to announce that it will begin offering an e-mail service on all its domestic flights by end of the year, a first by a U.S. airline. United which is operating under bankruptcy court protection, is hoping to win back business travelers it has lost to low-fare competitors by giving them added access to technology on the plane. The UAL Corp. unit already offers instant messaging and one way text messaging services on some of its domestic flights.
3 6512 2004 One company that hits the moneyed masses is Captivate Network. It equips elevators in office high rises with flat panel TV screens and sells advertising spots which it mixes with programming from major media company partners. Given people's tendency to avoid eye contact in elevators, and the very low likelihood of their pulling out reading material, the ads become an almost welcome diversion.

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