Final Customer Purchasing from the Product Producer

Use Steps: Use steps include all the customer's value added activities or the consumption of the product itself. These steps include all the costs the customer incurs in employing the product in its intended use.

Resources: Reduce resources required for the use of the product

Time: Reduce the time the customer must spend with the product

C. Help customers obtain and use related products

Add to the main product, without additional price, components the customer uses
Build complementary product into main product

Add functions used with the main product

No. SIC Year Note
1 1531 1996 Retirement-community developers across the country are scrapping the traditional features of housing in favor of more modern attractions like computer labs, weight rooms and lap pools.
2 3571 2000 At the annual MacWorld trade show in San Francisco, Apple showed off a flashy, completely redesigned Macintosh operating system called Mac OS X [ten]. It will provide useful free Internet services available as soon as it is opened.
3 7372 1987 Lotus' Metro software program is the same price as Borland's Sidekick. But it does more than twice as many different tasks as Sidekick, and works easily with Lotus 1-2-3.
4 7375 2005 Microsoft's new service product will provide image finding and desktop search all on one page. Skeptics says Microsoft is slapping new paint on an old engine. Jeeves launched the Web's first direct service in 2003 and Google/Yahoo launched rival services. Microsoft spent two years developing its own editorial search engine and it hopes to save its customers time with the new product.

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