Final Customer Purchasing from the Product Producer

Use Steps: Use steps include all the customer's value added activities or the consumption of the product itself. These steps include all the costs the customer incurs in employing the product in its intended use.

B.
Resources: Reduce resources required for the use of the product

3.
Energy: Reduce the energy the customer uses with the product

A. Effort – Reduce the physical constraints on the customer

Overcome physical limitations of the user

Change weight

No.	SIC	Year	Note
1	2086	1996	Pepsi conducted a study that found that total amount of soda purchased was limited not by taste preferences but by consumers' ability to bring the product home. Pepsi focused on packaging, replaced glass w/ plastic, had new multipacks.
2	3571	1988	Compaq's laptop is "luggable"–at 20 pounds, it is portable but too big and heavy to balance on a lap.
3	3571	1989	Zenith, Toshiba, Tandy, and NEC all have introduced portables that weigh approximately the same and that are called notebooks, notepads, palmtops. Names emphasize their smallness and lightness.
4	3600	1988	Sony's new Video Walkman is only 2 1/2 lbs., so that you can carry it around with you easily.
5	3600	1988	Beverly Hills Motoring Accessories sells a 14 lb. portable fax machine for use with cellular phones. It plugs into a car cigarette lighter.
6	3661	2002	The Palm-based Sony Clie PEG-SJ30 has a color screen and expandable memory. It is lightweight. Its slow processor struggles with video and multimedia games but still images can be edited.
7	3679	1993	Sanyo's nickel metal hydride batteries offer about 50% more energy output by weight than conventional nickel-cadmium batteries.
8	3711	1989	Chrysler pioneered power steering in 1951, which allowed customers to drive more comfortably and with less energy in. Today 97% of all cars have power steering.
9	7375	1999	Bridge, one of the traditional suppliers, has responded to the low end Internet based competitors by introducing a low end customer package of its own which is delivered over the Internet for only $75 per month.

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