Final Customer Purchasing from the Product Producer

Use Steps: Use steps include all the customer's value added activities or the consumption of the product itself. These steps include all the costs the customer incurs in employing the product in its intended use.

Resources: Reduce resources required for the use of the product

Energy: Reduce the energy the customer uses with the product

A. Effort – Reduce the physical constraints on the customer

Overcome physical limitations of the user
Alter dimensions
Alter dimensions to fit a particular customer need


No. SIC Year Note
1 1500 1986 High-Tech's automated garages will transfer your car to a dolly, move it along a track and put it in an open spot. To get a car out, the dolly returns the car.
2 3421 NA Gillette designed permanent razor that shaves better around women's ankles and knees. The company now has a 35.5% dollar share of market. The razor has extra moisturizer in the cartridge and a flat handle for a better grip.
3 3751 1896 Schwinn was a hands-on owner who played a major role in designing his bicycles, and bought only the best equipment to produce them. Schwinn insisted on using the best steel for tubing and joints. He had riders try various designs to find the most comfortable. To fill every high-end need, he initially designed a line of seven different models and frame sizes.
4 3861 1990 Canon's 35-mm has a curvaceous new casing. It has a padded hand strap to let people shoot one-handed.
5 3944 1993 New Snakeboard has two, not just one, independently pivoting platforms, to make it more maneuverable.
6 3949 2001 The U.S. Golf Association doesn't allow use of Callaway's ERC II driver, but the ban doesn't hurt Callaway very much. The new ERC II is so powerful that you don't have to hit the ball squarely to get good distance.
7 2337 2002 The Seven jeans denim brand is trying to sell the fit of the jean. The jeans are tight fitting and low slung. They emphasize a shift in consumer preference to celebrate a more curvaceous derriere. The "seven for all Mankind" jeans, simply known as Seven, are manufactured by L-Koral Inc. The actual design of the jean is what sells the product. The universal cut fits a cross section of baby boomers and string-bean models. The universal cut is simply lower pockets or pockets that fall higher on the buttocks and the "hook pattern of the crotch" that lifts up the butt.
8 3674 2001 Code-named Tualatin, the new Pentium III will be the world's first high-volume chip built with an advanced manufacturing process known as .13 micron. That means its circuits will be significantly smaller than those on the .18-micron Athlon 4.
9 7999 2001 At Intrawest Corp.'s ski resorts, kid-size stairs may become de rigueur. Part of Intrawest's aim is to take the hassle out of skiing in ways big and small.

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