Final Customer Purchasing from the Product Producer

Use Steps: Use steps include all the customer's value added activities or the consumption of the product itself. These steps include all the costs the customer incurs in employing the product in its intended use.

Resources: Reduce resources required for the use of the product

Energy: Reduce the energy the customer uses with the product

A. Effort – Reduce the physical constraints on the customer

Overcome physical limitations of the user
Alter dimensions


No. SIC Year Note
1 2389 2004 Reebok's $100 Pump 2.0 is a laceless sneaker that uses internal pumps to gauge and then fill the shoe to a designated comfort level.
2 2389 2004 Adidas' T-Mac 4 shoe, priced at $120, features an adjusting knob at the heel. Another upcoming Adidas shoe, priced at $250, is expected to feature a built-in computer chip for fit-adjustments.
3 4812 2001 As the mobile-phone market matures and profits decline, suppliers and service providers are encroaching on each other's territory in search of profits. Telecommunications companies see custom-built phones running exclusive software as a way to direct subs

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