Final Customer Purchasing from the Product Producer

Use Steps: Use steps include all the customer's value added activities or the consumption of the product itself. These steps include all the costs the customer incurs in employing the product in its intended use.

B.
Resources: Reduce resources required for the use of the product

3.
Energy: Reduce the energy the customer uses with the product

A. Effort – Reduce the physical constraints on the customer

Overcome physical limitations of the user
Enable remote usage

Make stationary product portable

No.	SIC	Year	Note
1	3571	1988	Until recently, none of the top-tier portables could run on batteries, making them useless in cars, on commuter trains, aboard airplanes, & in airport waiting areas.
2	3663	2001	Only four years after DVD players debuted at $600, new manufacturers with operations in Asia are taking market share from brand-name players will prices under $100. Apex Digital catapulted ahead of Panasonic to the number two spot with 13% share of the market. Its machines are placed well below market leader Sony's. In response to the low-cost threat, big-name brands are adding bells and whistles, including a portable DVD player and models designed for the car and kitchen.
3	3694	1988	Mars electronics offers portable scanner/data collection without bulky cords. It's light-weight and fast. It doesn't need to be recharged or downloaded as often as most.
4	4813	1993	Jabar has a new compact, hands-free earpiece that allows you to both hear and speak.
5	4832	2005	Sirius and XM are amidst a fight for supremacy in the satellite-radio industry. XM has an early lead, because of its deals with auto makers to have more new cars automatically equipped with XM radios instead of Sirius's service. XM has also been first to offer consumer-friendly devices such as its MyFi unit, a hand-held device that allows users to take satellite radio wherever they go.
6	4832	2005	One of XM's most popular products was its Plug & Play radio unit – a portable satellite receiver made by Sony that could be hooked up to both car and home radios.

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