Final Customer Purchasing from the Product Producer

Use Steps: Use steps include all the customer's value added activities or the consumption of the product itself. These steps include all the costs the customer incurs in employing the product in its intended use.

Resources: Reduce resources required for the use of the product

Energy: Reduce the energy the customer uses with the product

A. Effort – Reduce the physical constraints on the customer

Add components to improve physical performance of product
Adapt product to handle unusual stress


No. SIC Year Note
1 3000 1987 Designers at Rubbermaid continually tweak products to provide incremental sales. Revising the plastic composition and design of ice cube trays, for instance, made ice easier to remove.
2 3011 1999 The Continental Wheel System aims to keep a car on the road, even after a catastrophic blowout. The CWS is a second generation run-flat tire. Tire makers produced the original run-flats with extra thick sidewalls that kept the tire from collapsing when pressure was lost.
3 4512 1987 Planes are being built with changes sought by passengers, including larger overhead storage bins, hand rails above seats, more on-board telephones and fresher air cabins.

<< Return to Use Steps